Mönckebergstraße

Der neue Bonprix-Shop in Hamburg ist eine Überraschung

Die Zukunft des Einkaufens auf der Mönckebergstraße

"Connected retail", das ist im Laden anschauen und trotzdem im Internet kaufen. Wir haben das neue Shoppingkonzept getestet, bei dem ohne Smartphone gar nichts mehr geht.

Beschreibung anzeigen

Otto-Tochter will in der City mit einem "Erlebnis-Einkauf" punkten. Das Abendblatt hat sich in dem Laden umgesehen – der Test im Video.

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Jedes Modell gibt es nur einmal

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Smartphone als Assistent für ein neuartiges Einkaufserlebnis

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