Lebensmittelproduktion

Bei dieser neuen Milch ist der Verbraucher der Chef

Lesedauer: 6 Minuten
Die Milchmarke „Du bist hier der Chef“ wurde von Kunden via Online-Abstimmung gestaltet.

Die Milchmarke „Du bist hier der Chef“ wurde von Kunden via Online-Abstimmung gestaltet.

Foto: Du bist hier der Chef

Die neue Milchmarke „Du bist hier der Chef“ soll besser für die Bauern und die Kühe sein. Mitgestaltet wurde sie von Verbrauchern.

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Milch: Verbraucher konnten über Produktionsbedingungen abstimmen

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Bauern erhalten 58 Cent pro Liter Milch

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Idee kommt ursprünglich aus Frankreich

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Milch soll bald in mehr Bundesländern angeboten werden

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