Lebensmittel

Lecker oder nicht? Iglos Hackbällchen aus Erbsen

Iglo-Deutschland-Chefin Antje Schubert (l.) und Markenmanagerin  Anne Räwel setzen große Hoffnungen auf die Green-Cuisine-Hackbällchen.

Iglo-Deutschland-Chefin Antje Schubert (l.) und Markenmanagerin Anne Räwel setzen große Hoffnungen auf die Green-Cuisine-Hackbällchen.

Foto: Heiner Schmidt

Der größte deutsche Tiefkühl-Hersteller platziert mehrere neue fleischlose Produkte. Das Abendblatt hat Iglos Green Cuisine getestet.

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Neue Zielgruppe im Visier

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Flexitarier, Vegetarier oder Veganer

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Intensive Marktforschung

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Seitenhieb auf Konkurrenten Frosta

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Gute Idee, aber der Geschmack ist umstritten

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