Eilles Nº 1873

"Verjüngung": Darboven macht jetzt Kaffee für Hipster

Marketing-Chefin Simone Müggenburg und  Albert Darboven werben mit Tattoo-Models für die neuesten Kaffeesorten des Hamburger Rösters.

Marketing-Chefin Simone Müggenburg und Albert Darboven werben mit Tattoo-Models für die neuesten Kaffeesorten des Hamburger Rösters.

Foto: Marcelo Hernandez

Bislang kreiert der Hamburger Röster Produkte für die Zielgruppe 50 plus. Warum er jetzt mit Tattoo-Models um Kunden wirbt.

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Zielgruppe: Qualitätsbewusste Käufer zwischen 25 und 40

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Eine Spezialtasse schützt den Bart

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Nur als ganze Bohne

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Vollmundig – aber wo sind die Noten von Nüssen und Karamell?

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