Nivea-Hersteller

Was vom neuen Beiersdorf-Chef erwartet wird

Stefan De Loecker, 51, Vorstandsvorsitzender Beiersdorf.

Stefan De Loecker, 51, Vorstandsvorsitzender Beiersdorf.

Stefan De Loecker soll neue Produkte, Einstieg in die Naturkosmetik und Internationalisierung vorantreiben – und den Aktienkurs steigern.

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Innovationen in der Produktpalette

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Ende Februar will er sich zur Strategie äußern

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Hauseigenes Start-up Wingman-Studios

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