Hamburgs Kultläden

Wie Policke den Kampf gegen die Mönckebergstraße gewinnt

Hamburger Kultläden: Herrenausstatter Policke

Nahe des Steindamms würde man diesen Laden nicht vermuten: Etwa 10.000 Anzüge finden die Kunden von Policke auf fünf Etagen. Wer einen haben möchte muss Zeit einplanen. Lange Warteschlangen sind keine Seltenheit.

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"Der alte Policke hat alles richtig gemacht", sagt der Chef des Herrenausstatters aus St. Georg – der den Online-Handel bewusst meidet.

Die magische Zahl ist 4000. So viele Anzüge verkauft der Hamburger Herrenausstatter Policke im Monat. Manchmal etwas mehr, manchmal etwas weniger, aber um die 4000 ist üblich. Das ist sehr viel für einen Einzelhändler. Wer den Geist von Policke erfassen und verstehen will, warum das so ist, muss sich nach einem Anzug umsehen. Beim Herrenausstatter in St. Georg und bei seinen großen Konkurrenten.

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"Der alte Policke hat alles richtig gemacht"

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Die Weihnachtsfeiern sind "legendär"

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Schwerpunkt Konfirmation und Schulabschlüsse

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Policke hat in St. Georg expandiert

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