Fans in gewichtiger Rolle

Top-Vermarkter: So wird der HSV für Sponsoren interessant

Maskottchen Hermann und die "Rothosen": Zwei Überbleibsel der alten HSV-Identität.

Maskottchen Hermann und die "Rothosen": Zwei Überbleibsel der alten HSV-Identität.

Foto: Witters

Octagon-Vize Dennis Trautwein über die neue Realität des HSV, den Gjasula-Transfer und Identitäts-Vorbilder aus der Bundesliga.

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Experte: HSV muss Markenwert schärfen

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"HSV braucht engen Schulterschluss mit Fans"

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1. FC Köln und Eintracht Frankfurt als Vorbilder

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