Marketing

Provinz? Wie Pinneberg sich gegen Schnapswerbung wehrt

Lesedauer: 5 Minuten
Das ist die Antwort des Pinneberger Stadtmarketings auf die Werbung von Fernet Branca

Das ist die Antwort des Pinneberger Stadtmarketings auf die Werbung von Fernet Branca

Foto: Gruppe drei / HA

Ein Schnapshersteller nutzt angekratzten Ruf der Stadt für Werbung. Doch das Pinneberger Stadtmarketing kontert die Aktion geschickt.

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